At EDGE Designs, we believe great design isn’t just about aesthetics— it’s about solving problems, enhancing functionality, and bringing ideas to life.
We specialize in industrial, interior and product design, combining creativity with technical expertise to deliver innovative, production-ready solutions.
We strive to create designs that are not only visually striking but also practical, efficient, and manufacturable.
Every product we develop is guided by a deep understanding of form, function, and user experience.
Jarryd New
Founder and everything else!
Jarryd New is a skilled industrial designer, product designer, and entrepreneur, known for his ability to craft innovative and practical solutions that blend form and function seamlessly. As the founder of Edge Designs, Jarryd brings over a decade of experience in product development, furniture design, and installation design, guiding projects from concept through to final production.
With expertise in CAD, SolidWorks, Rhino, KeyShot, and Adobe Creative Suite, Jarryd specializes in 3D modeling, rendering, and technical drawings, ensuring that every design is both visually compelling and manufacturable. His hands-on approach, sharp analytical skills, and keen eye for proportion have made him a trusted name in the industry.
Before founding Edge Designs, Jarryd honed his skills working with kitchen and cupboard specialists, manufacturing firms, and UX design teams, gaining a diverse background in concept development, CNC machining, and material sourcing. His work reflects a deep commitment to innovation, problem-solving, and pushing the boundaries of design.
Based in Cape Town, Jarryd is passionate about collaborating with clients to bring visionary ideas to life. Whether designing high-performance climbing installations through Edge Climbing or crafting bespoke product solutions, he approaches every project with creativity and precision.